Headquarters: Austin, Texas, United States
URL: http://lawnstarter.com
Paid Search Advertising and marketing Supervisor
We’re at the moment hiring a Paid Search Advertising and marketing Supervisor to affix our rising distant workforce. Lead high-scale SEM packages throughout Google Advertisements, Bing Advertisements, and Native Companies Advertisements (LSA) for a quickly rising multi-location enterprise. You will personal technique + execution, turning evaluation into efficiency positive factors by means of rigorous testing, optimization, and KPI-driven selections.
LawnStarter is searching for a extremely analytical and data-driven SEM Analyst to assist scale our paid search efforts and drive buyer acquisition by means of a multi-brand paid search effort.. As an integral a part of our advertising workforce, you may be accountable for managing, optimizing, and rising our search engine advertising (SEM) campaigns throughout Google Advertisements, Bing Advertisements, and different platforms.
Assist Us Construct the Way forward for Outside Companies
At LawnStarter, we’re reworking the $100B+ outside residence providers business—making it simpler for owners to e-book, handle, and revel in providers like garden care, landscaping, and extra. With $30M+ in enterprise funding and strong traction, we’re investing within the subsequent era of our platform—and we’re searching for a Paid Search Advertising and marketing Supervisor to assist drive it.
Duties:
Marketing campaign Administration & Optimization
- Handle and optimize large-scale, advanced SEM campaigns throughout Google Advertisements, Bing Advertisements, Meta Advertisements and different search platforms.
- Activate, optimize and make environment friendly Native Companies Advertisements (LSA) at scale.
- Monitor and analyze marketing campaign efficiency, adjusting bids, bid methods, budgets, and advert copy to maximise ROI.
- Constantly check and refine advert creatives, touchdown pages, and viewers/location focusing on to enhance click on by means of charges and conversion charges.
Information Evaluation & Reporting
- Leverage Google Analytics and different analytic and visualization instruments to trace key efficiency indicators (KPIs) and generate actionable insights. Summarize KPIs in opposition to targets and supply actionable suggestions for optimization and enchancment.
- Conduct deep-dive evaluation to grasp buyer conduct, key phrase traits, and aggressive panorama.
- Develop and keep dashboards to trace efficiency, effectivity, and spend.
Key phrase, Viewers & Marketing campaign Technique
- Analysis and establish new key phrase alternatives to develop our attain.
- Implement viewers segmentation methods to enhance focusing on and effectivity.
- Handle destructive key phrase lists and refine match varieties to enhance marketing campaign relevance.
- Execute marketing campaign kind methods that present max conversion contribution at focused buyer acquisition prices; RSA, DSA, PMax, AI Search Max placements, audiences and extra.
Finances & Bid Technique
- Allocate and handle budgets effectively to maximise conversions whereas sustaining profitability.
- Make the most of automated bidding methods and guide changes to enhance advert efficiency.
Collaboration & Cross-Useful Work
- Work intently with the product, engineering and content material groups to align advert messaging with person intent.
- Companion with builders to implement monitoring options and troubleshoot conversion monitoring points.
- Present insights and proposals to senior management to information advertising technique.
Necessities
Expertise & Experience
- 3-7+ years of hands-on expertise managing Google Advertisements and Bing Advertisements campaigns, ideally for a fast-paced eCommerce or lead era enterprise for B2C.
- Sturdy proficiency in Google Advertisements Editor, Google Analytics (GA4), and different BI instruments.
- Expertise with large-scale search, show, retargeting, video and native providers campaigns.
- Understanding of public sale dynamics, high quality rating, and sensible bidding methods.
Analytical & Technical Abilities
- Superior expertise in Excel/Google Sheets (pivot tables, vlookups, knowledge visualization).
- Capacity to research and interpret massive datasets to make data-driven selections.
- Familiarity with SQL and scripting (Python or Google Advertisements scripts) is a plus.
- Expertise with tag administration by means of GTM, Phase or different platforms.
Strategic & Executional Skills
- Confirmed means to execute A/B exams and iterate on learnings.
- Sturdy grasp of conversion fee optimization (CRO) and touchdown web page greatest practices.
- Capacity to adapt methods primarily based on aggressive traits and seasonality.
Different {Qualifications}
- Sturdy consideration to element and talent to handle a number of initiatives concurrently.
- Comfy working in a fast-paced, remote-first atmosphere.
- Ardour for SEM and digital advertising, with a test-and-learn mindset.
- Prepared to just accept challenges and be a pro-active drawback solver.
Advantages
Advantages:
- Wage vary: 90k to 125k USD yearly
- Healthcare advantages: Medical, dental, and imaginative and prescient
- Totally distant place: Work remotely from anyplace you need.
- Limitless PTO: We deal with outcomes. Take the time you must recharge or take pleasure in life, work onerous if you find yourself again.
Disclaimer
LawnStarter gives equal employment alternatives (EEO) to all workers and candidates for employment with out regard to race, colour, faith, intercourse, nationwide origin, age, incapacity, or genetics. Along with federal legislation necessities, LawnStarter complies with relevant state and native legal guidelines governing nondiscrimination in employment in each location during which the corporate has services. This coverage applies to all phrases and situations of employment, together with recruiting, hiring, placement, promotion, termination, layoff, switch, leaves of absence, compensation, and coaching.
LawnStarter expressly prohibits any type of office harassment primarily based on race, colour, faith, gender, sexual orientation, gender id or expression, nationwide origin, age, genetic info, incapacity, or veteran standing. Improper interference with the flexibility of LawnStarter’s workers to carry out their job duties might lead to self-discipline as much as and together with discharge.
LawnStarter is constructing the way forward for outside residence providers. Need to assist us form it? Apply now and let’s develop collectively.
To use: https://weworkremotely.com/remote-jobs/lawnstarter-paid-search-marketing-manager
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