Xsolla: Sr. CRM & Lifecycle Marketing Manager

Duties

• Act as a result of the strategic proprietor of CRM all through the patron lifecycle to drive engagement, retention, and acquisition.
• Execute and champion custom-made, automated, and data-driven communications by the use of electronic message and totally different CRM channels.
• Develop and optimize set off/model-based journeys and lifecycle flows.
• Decide and sort out gaps inside the purchaser journey, driving movement by the use of the promoting and advertising and marketing funnel.
• Lead CRM segmentation strategies and assure message personalization all through personas and lifecycle ranges.
• Collaborate with Enterprise Development teams to assist with advertising and marketing marketing campaign messaging and nurturing unresponsive leads.
• Align CRM campaigns with purchaser acquisition and demand period strategies to drive licensed leads.
• Run A/B and multivariate testing; analyze advertising and marketing marketing campaign outcomes, help develop benchmarks, and report on effectivity.
• Arrange and deal with a correct testing method all through audiences and channels to consistently optimize effectivity and insights.
• Companion with creative and duplicate teams to optimize electronic message content material materials and design for effectivity and effectivity.
• Deal with and scale quite a few work streams to verify properly timed provide of all campaigns.
• Maintain current on aggressive electronic message and CRM tendencies and apply insights to info our electronic message/CRM roadmap.
• Monitor and share widespread critiques on campaigns to measure effectiveness and optimize future initiatives.
• Deal with relationships with exterior firms and distributors.
• Collaborate all through promoting and advertising and marketing, product, enterprise enchancment, and purchaser success teams to drive lifecycle outcomes.
• Protect a customer- and product-centric mindset to increase retention, deepen engagement, and enhance purchaser experience.
• Stability creative storytelling with technical and analytical rigor to ship ideas to life by the use of CRM campaigns.

{{Qualifications}}

• Bachelor’s diploma in Promoting, Enterprise, or a related self-discipline.
• 5+ years of experience creating and deploying CRM packages all through quite a few owned channels, each in-house or at an firm.
• 1–3+ years direct experience with Salesforce Pardot and Promoting Cloud.
• Experience with additional CRM devices and promoting and advertising and marketing automation platforms (e.g., HubSpot, Marketo, Braze) (Most popular).
• Meticulous documentation and mapping experience to help deal with difficult automations.
• Understanding of promoting channel capabilities and the best way they work collectively to maneuver the patron in the direction of a specific movement.
• Enterprise experience in fintech, SaaS, video video video games, or know-how (Most popular).
• Thorough info of electronic message promoting and advertising and marketing biggest practices, viewers segmentation, and deliverability methods.
• Working info/understanding of electronic message template design tendencies and biggest practices.
• Demonstrated experience or curiosity inside the on-line sport commerce and a elementary understanding of end-to-end product cycles and enterprise desires (Most popular).
• Strong problem administration expertise; in a position to proactively managing quite a few initiatives concurrently.
• Functionality to work every independently and collaboratively as part of a workforce—on-line, in-person, regionally, and globally.
• Inventive problem-solving experience with a think about execution effectivity whereas balancing long-term strategic pondering.
• Experience working with an entrepreneurial group (Most popular).
• Functionality to know new concepts shortly (Most popular).
• Salesforce Administrator Certification (Most popular).
• Functionality to work with minimal supervision whereas reaching a extreme diploma of accuracy and meeting deadlines.
• Flexibility, transparency, and possession over obligations.
• Confirmed monitor file of managing quite a few priorities whereas sustaining educated image.
• Functionality to steer and participate specifically initiatives and cope with confidential data professionally.
• Great verbal and written communication experience.
• Strong effectivity on cross-functional problem teams and with exterior distributors.
• Companions efficiently with exterior distributors, firms, and purchasers.
• Robust group of recreation builders and publishers (Most popular).

$100,000 – $120,000 a 12 months

Xsolla is an equal different employer. We rejoice vary and are devoted to creating an inclusive environment for all employees. We do not discriminate based on race, coloration, religion, intercourse, nationwide origin, age, incapacity, sexual orientation, gender id, or each different attribute protected by regulation.

We ponder licensed candidates with authorized histories in accordance with the Trustworthy Chance Act.

For the Progress Promoting Supervisor, we’re going to conduct a background look at which can embrace the following:

Authorized historic previous look at

Employment verification

Education verification

Credit score rating historic previous look at

Expert license verification

The background look at is said to this place because of the following place obligations embrace creating property for branding, and accessing confidential agency info.

Candidates are impressed to inquire about their rights under the Trustworthy Chance Act. In case you might have questions regarding our hiring practices, please contact careers@xsolla.com.