Xsolla: Sr. CRM & Lifecycle Marketing Manager

Duties

• Act because the strategic proprietor of CRM throughout the shopper lifecycle to drive engagement, retention, and acquisition.
• Execute and champion customized, automated, and data-driven communications by way of electronic mail and different CRM channels.
• Develop and optimize set off/model-based journeys and lifecycle flows.
• Determine and tackle gaps within the buyer journey, driving motion by way of the advertising and marketing funnel.
• Lead CRM segmentation methods and guarantee message personalization throughout personas and lifecycle levels.
• Collaborate with Enterprise Growth groups to help with marketing campaign messaging and nurturing unresponsive leads.
• Align CRM campaigns with buyer acquisition and demand era methods to drive certified leads.
• Run A/B and multivariate testing; analyze marketing campaign outcomes, assist develop benchmarks, and report on efficiency.
• Set up and handle a proper testing technique throughout audiences and channels to constantly optimize efficiency and insights.
• Companion with inventive and replica groups to optimize electronic mail content material and design for effectivity and efficiency.
• Handle and scale a number of work streams to make sure well timed supply of all campaigns.
• Keep present on aggressive electronic mail and CRM tendencies and apply insights to information our electronic mail/CRM roadmap.
• Monitor and share common reviews on campaigns to measure effectiveness and optimize future initiatives.
• Handle relationships with exterior companies and distributors.
• Collaborate throughout advertising and marketing, product, enterprise improvement, and buyer success groups to drive lifecycle outcomes.
• Preserve a customer- and product-centric mindset to extend retention, deepen engagement, and improve buyer expertise.
• Stability inventive storytelling with technical and analytical rigor to deliver concepts to life by way of CRM campaigns.

{Qualifications}

• Bachelor’s diploma in Advertising, Enterprise, or a associated discipline.
• 5+ years of expertise creating and deploying CRM packages throughout a number of owned channels, both in-house or at an company.
• 1–3+ years direct expertise with Salesforce Pardot and Advertising Cloud.
• Expertise with further CRM instruments and advertising and marketing automation platforms (e.g., HubSpot, Marketo, Braze) (Most well-liked).
• Meticulous documentation and mapping expertise to assist handle complicated automations.
• Understanding of selling channel functions and the way they work together to maneuver the shopper towards a selected motion.
• Business expertise in fintech, SaaS, video video games, or know-how (Most well-liked).
• Thorough information of electronic mail advertising and marketing greatest practices, viewers segmentation, and deliverability strategies.
• Working information/understanding of electronic mail template design tendencies and greatest practices.
• Demonstrated expertise or curiosity within the online game trade and a fundamental understanding of end-to-end product cycles and enterprise wants (Most well-liked).
• Robust challenge administration skills; able to proactively managing a number of initiatives concurrently.
• Capability to work each independently and collaboratively as a part of a workforce—on-line, in-person, regionally, and globally.
• Artistic problem-solving expertise with a concentrate on execution effectivity whereas balancing long-term strategic pondering.
• Expertise working with an entrepreneurial group (Most well-liked).
• Capability to know new ideas shortly (Most well-liked).
• Salesforce Administrator Certification (Most well-liked).
• Capability to work with minimal supervision whereas reaching a excessive diploma of accuracy and assembly deadlines.
• Flexibility, transparency, and possession over obligations.
• Confirmed monitor file of managing a number of priorities whereas sustaining knowledgeable picture.
• Capability to steer and take part in particular initiatives and deal with confidential info professionally.
• Wonderful verbal and written communication expertise.
• Robust efficiency on cross-functional challenge groups and with exterior distributors.
• Companions successfully with exterior distributors, companies, and purchasers.
• Strong community of recreation builders and publishers (Most well-liked).

$100,000 – $120,000 a 12 months

Xsolla is an equal alternative employer. We rejoice range and are dedicated to creating an inclusive surroundings for all staff. We don’t discriminate primarily based on race, coloration, faith, intercourse, nationwide origin, age, incapacity, sexual orientation, gender id, or every other attribute protected by regulation.

We contemplate certified candidates with legal histories in accordance with the Honest Likelihood Act.

For the Progress Advertising Supervisor, we are going to conduct a background examine which will embrace the next:

Legal historical past examine

Employment verification

Schooling verification

Credit score historical past examine

Skilled license verification

The background examine is related to this place as a result of the next position obligations embrace creating property for branding, and accessing confidential firm information.

Candidates are inspired to inquire about their rights below the Honest Likelihood Act. In case you have questions concerning our hiring practices, please contact careers@xsolla.com.