Headquarters: Distant
URL: https://growthminded.co
Overview
Backed by Craig Zingerline, Development Minded is a boutique micro-agency centered on serving to early stage by way of development startups develop. We’re in search of a Director of Lifecycle Advertising & Development Technique to assist us improve our consumer engagement capability, in addition to work on inside tasks. To study extra about Craig, please go to his Growth Mentor profile, or verify him out on LinkedIn.
What we do
Purchasers rent us to assist them discover, convert, and retain clients. We work from excessive degree technique down into channel degree techniques, and each layer in-between. As an organization and staff we care deeply about fixing the difficult issues our clients face, and sometimes personal main parts of the advertising facet of their enterprise.
We focus first on development technique growth, then ship techniques by way of a considerate, experiment pushed strategy. Our clients belief us with their enterprise – and we take our work significantly.
The function
We’re in search of a gifted development advertising with deep expertise working lifecycle advertising packages and constructing development methods. Our ultimate candidate has a mix of in-house client-side expertise plus company expertise, however candidates with sturdy lifecycle advertising and development technique chops will likely be thought of no matter precise background.
We care deeply about partnering with hardworking, considerate, and intellectually curious people who’re sturdy lifecycle advertising specialists, have world class development technique chops, are gifted at writing and content material framework growth, are strategic thinkers, and who’ve the flexibility to go deep into the weeds, serving to execute campaigns for our shoppers.
Robust consumer dealing with expertise are a should – you could current nicely, have the ability to take suggestions and assume on the fly, and produce considerate, actionable work to the corporate every day.
Job Overview
Because the Director of Lifecycle Advertising & Development Technique, you’ll personal the expansion technique and execution of lifecycle advertising campaigns throughout numerous channels, specializing in buyer acquisition, activation, retention, and monetization. You’ll work carefully with consumer product, advertising, gross sales, and analytics groups to drive person development, create scalable methods, and optimize conversion pathways to assist our shoppers obtain and exceed their development objectives.
Key Tasks
– Develop complete lifecycle advertising methods for shoppers
– Lead consumer relationship administration, serving as the first strategic level of contact
– Design and optimize multi-channel buyer journeys to maximise engagement, conversion, and retention
– Analyze buyer knowledge to determine segmentation alternatives and personalization methods
– Write, design and implement e mail advertising campaigns
– Oversee push notification, SMS, and in-app messaging methods
– Implement automated flows with subtle triggers
– Monitor marketing campaign efficiency, conduct A/B testing, and supply data-driven suggestions
– Arrange experiences and dashboard on efficiency
– Monitor and determine deliverability points, in addition to implement each technical and content material steps to enhance deliverability
– Construct methods round checklist cleansing and checklist hygiene
– Ideate and implement concepts on checklist development
– Current marketing campaign outcomes and strategic insights to shoppers with clear ROI measurements
– Keep present with business tendencies and rising applied sciences in lifecycle advertising
– Develop consumer proposals and take part in new enterprise pitches
Knowledge-Pushed Resolution Making:
– Analyze knowledge to know the effectiveness of development initiatives, measure KPIs, and make knowledgeable selections.
– Use buyer segmentation and cohort evaluation to uncover alternatives to extend person engagement and LTV.
Good to have’s embrace:
– Deep understanding and audit of the consumer’s present state of development.
– Design and execute development methods that cowl the complete buyer lifecycle, together with acquisition, conversion, retention, and growth.
– Establish new development alternatives for our shoppers by way of knowledge evaluation, buyer insights, and market analysis.
– Rank the alternatives and current proof as to the order through which execution of the technique ought to comply with.
– Lead A/B testing initiatives and development experiments to enhance buyer acquisition and conversion charges.
– Develop an experimentation framework to shortly validate concepts and scale successful initiatives.
Collaboration and Management
– Collaborate with each inside and consumer groups throughout advertising, product, and gross sales to make sure alignment in development efforts.
– Act as an proprietor inside our small firm, doing what it takes to assist our shoppers succeed.
-Skill to diplomatically assess tradeoffs between competing goals.
Necessities
-Confirmed expertise in a development function, ideally at a startup or fast-paced setting inside an company.
-Robust understanding of development metrics and KPIs, together with CAC, LTV, churn, and conversion charges.
-Deep expertise with lifecycle advertising (e mail, sms, push)
-Deep expertise with a number of of the next platforms: Equipment, Hubspot, Salesforce, Klaviyo, Iterable, Buyer.io, Google Tag Supervisor, Google Analytics, and so on.
– STRONG copywriting and content material expertise. Nearly every little thing we do requires nice content material. Now we have an in-house editor that you could leverage however you will should be main efforts on content material for a number of shoppers.
– Deep curiosity and/or expertise in leveraging AI instruments to spice up your productiveness. We’re a excessive output firm despite the fact that we’re small in dimension. We want candidates who’re already deeply leveraging AI, however at a minimal, it is best to have the will to study new instruments to extend your productiveness.
-Robust means to study as you go.
-Skill to handle a number of tasks and priorities in a fast-paced setting.
-Analytical mindset with sturdy expertise utilizing knowledge to drive decision-making.
-Arms-on expertise with advertising instruments and analytics platforms (e.g., Google Analytics, HubSpot, Mixpanel).
-Wonderful communication expertise and the flexibility to work cross-functionally.
-Obsessed with person expertise, data-driven determination making, and continuous studying.
-Hardworking, considerate, and intellectually curious—a self-starter who values steady enchancment and collaboration.
Why Be part of Us?
-Be part of an thrilling development journey at a dynamic firm that’s in development mode ourselves.
-Work with a gifted, passionate, and collaborative staff.
-Take pleasure in alternatives for skilled development, creativity, and autonomy.
To use, fill out the shape beneath.
Concerning the function
We will provide a powerful beginning wage with a month-to-month bonus plan. Advantages are included.
Base Compensation: $85,000 to $100,000 USD or native foreign money equal primarily based on expertise in one of these function.
Bonus: Revenue share to be reviewed as a part of job provide. We’re worthwhile and rising, and revenue share potential is excessive.
Potential for fairness within the firm will likely be thought of after an preliminary analysis interval.
To use: https://weworkremotely.com/remote-jobs/growth-minded-director-of-lifecycle-marketing-growth-strategy
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